Mardi 2 juin 2015 — Coyote s’associe à la nouvelle campagne BOB et diffusera à sa communauté un message d’alerte sur les dangers de l’alcool au volant.
Dès aujourd’hui et jusqu’à fin août de cette année, un message de l’IBSR s’affichera en soirée toutes les trente minutes sur l’ensemble des boîtiers Coyote connectés en Belgique. Quotidiennement entre 20 heures et minuit (et même 1 heure du matin le vendredi et le samedi), les abonnés Coyote seront donc alertés sur les dangers de la consommation d’alcool au volant grâce au message « Ensemble pour une conduite sans alcool ».
Cette initiative est le fruit d’une collaboration entre l’IBSR et Coyote et s’inscrit dans la volonté de Coyote d’accompagner au mieux ses utilisateurs de boîtiers en Belgique non seulement en les prévenant des dangers qu’ils peuvent rencontrer sur la route mais aussi en les incitant à une conduite sans alcool.
Karin Genoe, Administratrice déléguée de l’IBSR: « La lutte contre l’alcool est une de nos priorités, on le sait, et doit aussi s’effectuer à différents niveaux. Grâce à la collaboration avec Coyote, nous pouvons atteindre un autre groupe-cible pour un meilleur impact encore. L’enjeu est énorme: chaque année, plus de 180 personnes meurent dans des accidents dus à l’alcool. »
Vincent Hébert, Directeur Général de Coyote Systems Benelux: « Nous continuons sans relâche à oeuvrer pour une meilleure sécurité routière et Coyote est donc très heureux de pouvoir mettre toute la puissance de sa communauté au service de la campagne Bob. Cela représente près de 15% des automobilistes en Belgique qui recevront ce message. Je suis persuadé que cette collaboration portera ses fruits. »
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