{"id":2357,"date":"2025-02-05T09:30:37","date_gmt":"2025-02-05T09:30:37","guid":{"rendered":"https:\/\/www.coyotesystems.be\/blog\/?p=2357"},"modified":"2025-02-05T09:46:41","modified_gmt":"2025-02-05T09:46:41","slug":"fermeture-de-lusine-audi-de-bruxelles-implications-pour-lindustrie-automobile-belge","status":"publish","type":"post","link":"https:\/\/www.coyotesystems.be\/blog\/actualite-coyote\/fermeture-de-lusine-audi-de-bruxelles-implications-pour-lindustrie-automobile-belge\/","title":{"rendered":"Fermeture de l\u2019usine Audi de Bruxelles\u202f: implications pour l\u2019industrie automobile Belge"},"content":{"rendered":"

La d\u00e9cision du groupe Volkswagen a r\u00e9cemment \u00e9t\u00e9 confirm\u00e9e par le porte-parole du constructeur allemand\u202f: l\u2019<\/span>usine Audi de Bruxelles <\/span><\/b>fermera d\u00e9finitivement ses portes le 28 f\u00e9vrier 2025. Suite \u00e0 cette fermeture, les 3000 salari\u00e9(e)s de l\u2019entreprise seront licenci\u00e9(e)s. Un nouveau coup dur pour l\u2019industrie automobile Belge et les employ\u00e9s du secteur, alors que les annonces de baisse de production se succ\u00e8dent dans plusieurs pays europ\u00e9ens depuis plusieurs mois.\u00a0<\/span>\u00a0<\/span><\/p>\n

Fermeture d\u2019Audi Bruxelles le 28 f\u00e9vrier 2025<\/span>\u00a0<\/span><\/h2>\n

Apr\u00e8s plusieurs mois d\u2019incertitudes, Peter D\u2019hoore (porte-parole de Audi) a finalement mis fin au suspens\u202f: l\u2019<\/span>usine Audi de Bruxelles <\/span><\/b>(situ\u00e9e dans la petite localit\u00e9 de Forest) sera d\u00e9finitivement ferm\u00e9e le 28 f\u00e9vrier 2025. Il y a moins d\u2019un an, ce dernier affirmait pourtant que\u202fl\u2019objectif du groupe \u00e9tait de \u00ab\u202fgarder \u00e0 bord les 3000 personnes travaillant sur le site\u202f\u00bb.\u00a0<\/span>\u00a0<\/span><\/p>\n

Audi rejette toutes les propositions de reprise<\/span>\u00a0<\/span><\/h3>\n

Pour justifier cette d\u00e9cision, Peter D\u2019Hoore a expliqu\u00e9 qu\u2019aucune alternative \u00e0 la <\/span>fermeture de l\u2019usine Audi Brussels<\/span><\/b> n\u2019avait \u00e9t\u00e9 trouv\u00e9e. Pour rappel, il avait \u00e9t\u00e9 envisag\u00e9 d\u2019utiliser le site pour produire des v\u00e9hicules appartenant \u00e0 une autre marque du constructeur allemand. Des rumeurs avaient \u00e9galement fait mention d\u2019un projet de rachat par le constructeur chinois Nio, mais son PDG a rapidement d\u00e9menti l\u2019information.\u00a0<\/span>\u00a0<\/span><\/p>\n

Mais des projets bien plus concrets ont aussi \u00e9t\u00e9 mis sur la table\u202f: au total, Audi a refus\u00e9 26 propositions de reprise par des investisseurs potentiels. Selon Gerd Walker, le directionnel op\u00e9rationnel de l\u2019entreprise, aucune de ces propositions n\u2019avait de \u00ab\u202fconcept viable et durable pour l\u2019avenir de l\u2019usine\u202f\u00bb.\u00a0<\/span>\u00a0<\/span><\/p>\n

Un b\u00e9n\u00e9fice op\u00e9rationnel de 6,3 milliards\u00a0<\/span>\u00a0<\/span><\/h3>\n

Du c\u00f4t\u00e9 des salari\u00e9s, l\u2019heure est \u00e0 l\u2019incompr\u00e9hension et \u00e0 l\u2019amertume. Comme le souligne nombre d\u2019entre eux, cette d\u00e9cision intervient alors que la marque a enregistr\u00e9 en 2023 un b\u00e9n\u00e9fice op\u00e9rationnel de pr\u00e8s de 6,3 milliards d\u2019euros. Des r\u00e9sultats qui n\u2019ont donc pas emp\u00each\u00e9\u202fle groupe allemand de proc\u00e9der \u00e0 la fermeture d\u00e9finitive de l\u2019usine.\u00a0<\/span>\u00a0<\/span><\/p>\n

Avec l\u2019<\/span><\/i>app Coyote<\/span><\/i>, je roule en toute s\u00e9curit\u00e9 et \u00e0 la bonne vitesse !<\/span><\/i>\u00a0<\/span><\/p>\n

D\u00e9couvrir l’App<\/i><\/a><\/p>\n

Quelles cons\u00e9quences pour le secteur automobile Belge\u202f?<\/span>\u00a0<\/span><\/h2>\n

La <\/span>fermeture d\u2019Audi Brussels<\/span><\/b> va logiquement avoir de nombreuses r\u00e9percussions, tant sur le plan humain (3000 travailleurs sont concern\u00e9s) que sur le plan industriel.\u00a0<\/span>\u00a0<\/span><\/p>\n

3000 salari\u00e9(e)s licenci\u00e9(e)s en mars 2025<\/span>\u00a0<\/span><\/h3>\n

Les premi\u00e8res personnes qui subiront les cons\u00e9quences de la fermeture du site sont sans surprise les 3000 salari\u00e9(e)s de l\u2019entreprise (sans prendre en compte les sous-traitants). Faute de repreneurs consid\u00e9r\u00e9s comme \u00ab\u202fviables\u202f\u00bb, ces derniers seront prochainement licenci\u00e9s, et devront s\u2019inscrire au ch\u00f4mage d\u00e8s le mois de mars.\u00a0<\/span>\u00a0<\/span><\/p>\n

Fin de production pour l\u2019Audi Q8 e-tron<\/span>\u00a0<\/span><\/h3>\n

Rachet\u00e9e en 1970 par Volkswagen, l\u2019<\/span>usine Audi Brussels <\/span><\/b>s\u2019\u00e9tait sp\u00e9cialis\u00e9e dans les activit\u00e9s de t\u00f4lerie, montage, peinture et assemblage des batteries des <\/span>voitures \u00e9lectriques<\/span><\/a>. Plus sp\u00e9cifiquement, elle se consacrait \u00e0 la production de l\u2019Audi Q8 e-tron et de ses d\u00e9riv\u00e9s. L\u2019ann\u00e9e derni\u00e8re, cette production avait d\u00e9j\u00e0 connu un temps d\u2019arr\u00eat en raison d\u2019une p\u00e9nurie de composants, mais aussi \u00e0 cause de la faible demande de la part des acheteurs \u2013 un d\u00e9sint\u00e9r\u00eat pour le mod\u00e8le qui est aussi indirectement li\u00e9 \u00e0 <\/span>la concurrence chinoise sur le march\u00e9 de l\u2019\u00e9lectrique<\/span><\/a>.\u00a0<\/span>\u00a0<\/span><\/p>\n

En mars prochain, plus aucune usine ne fabriquera donc de Q8 e-tron. Pour l\u2019instant, tout du moins\u202f: Audi aurait le projet de d\u00e9velopper au Mexique un site d\u00e9di\u00e9 \u00e0 la production d\u2019un SUV dont les caract\u00e9ristiques seraient similaires\u2026au Q8 e-tron. Affaire \u00e0 suivre sur <\/span>le blog Coyote\u202f<\/span><\/a>!<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La d\u00e9cision du groupe Volkswagen a r\u00e9cemment \u00e9t\u00e9 confirm\u00e9e par le porte-parole du constructeur allemand\u202f: l\u2019usine Audi de Bruxelles fermera […]<\/p>\n","protected":false},"author":118,"featured_media":2359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-coyote"],"acf":[],"yoast_head":"\nTout savoir sur la fermeture d\u2019Audi Brussels pr\u00e9vue pour 2025<\/title>\n<meta name=\"description\" content=\"Ce qu\u2019il faut savoir sur la fermeture de l\u2019usine Audi de Bruxelles et ce que cela implique pour les salari\u00e9s et l\u2019industrie automobile Belge.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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